Scotland's most well-known vodka model has modified its packaging for the primary time in almost twenty years. Glen's has a brand new look which celebrates the enduring vodka's Scottish roots.
Homeowners The Loch Lomond Group teamed up with Glasgow -based artistic company Thirst for the redesign with a bid to focus on a "extra critical finish" of the market
First launched in 2003, it is the primary important overhaul of its packaging in virtually 20 years, with the brand new design aimed toward overcoming the model’s ‘drifting sense of identification’ – which they are saying had turn into a menace to perceptions of high quality and the model’s development.
Leaning into Glen’s roots, they are saying they've repositioned it as ‘a Sip of Actual Scottish Spirit’, giving the model "renewed relevance" with new and current shoppers.
“For over 20 years Glen’s has been a part of the material of Scottish tradition, synonymous with a lot of what the nation is known for – its sense of wit and enjoyable,” Thirst’s Artistic Director Matt Burns defined.
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“But with ongoing fragmentation and a drifting sense of identification affecting high quality notion and impeding development, it was time to reassess the model route.
"We needed to maneuver it away from emulating inauthentic provenance and as an alternative take satisfaction and confidence in its personal roots, on the identical time retaining its distinct manner and easy high quality that enchantment to good, value-seeking shoppers and produce a refreshing elevate to the class."
The distinctive purple, white and gold stays, as do the lions, however a simplified monogram has been added to create a extra refined look. Emphasis has been positioned on the messaging – ‘Proudly Authentic’, ‘Further Clean’, ‘Triple Distilled’, and ‘Produced and Bottled in Scotland’ are actually all clearly displayed on the bottle.
Burns added: “With a recent new story to inform and visible equities to convey it, this brisker, extra fashionable Glen’s stakes its declare to on a regular basis high quality, and paves the way in which for the model’s braver development ambitions."
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