This yr's Matalan x Alder Hey marketing campaign has formally dropped, which means consumers can get a great have a look at this yr's vibrant pyjamas which might be happening sale.
It marks the high-street style chain's ninth partnership with the Liverpool based mostly youngsters's charity and it features a vary of PJ's for the entire household - and there is even a set on your pet.
The collaboration commonly proves extremely standard with households throughout the nation - particularly within the construct as much as the festive interval. Celebrities resembling Alesha Dixon, Mark Wright and Denise Van Outen have additionally supported the marketing campaign in earlier years.
That includes a daring and crowd pleasing rainbow stripe design on sleeves and bottoms, households can decide up unisex PJ's for adults, youngsters, infants and even pets.
All proceeds from the Matalan x Alder Hey 2022 marketing campaign will likely be donated in the direction of Alder Hey Youngsters’s Hospital Charity to proceed supporting their Surgical Neonatal Enchantment, stories The Liverpool Echo.
Youngsters throughout the UK got the chance to assist design and encourage the 2022 pyjama set, with the winner being seven year-old Maiya Ariss-Johnson, from Bootle. Her uplifting design additionally options Alder Hey mascot ‘Oli The Elephant'.
A number of the 2022 charity ambassadors for the marketing campaign embrace four-month-old Frankie and household, five-month-old Niamh and household and Charlie, aged two, and household, who've all been handled and cared for by the superb clinicians and employees at Alder Hey. The general theme of togetherness and coming #TogetherForAlderHey is a key issue behind all of the Matalan X Alder Hey campaigns.
Fiona Ashcroft, CEO of Alder Hey Youngsters’s Charity, mentioned: “The annual Matalan and Alder Hey pyjama marketing campaign has turn into a fixture in individuals’s diaries and we're positive to see a large demand once more this yr with the sensible rainbow striped design. Our superb Matalan household have at all times supported the work employees at Alder Hey do and their continued assist of the Surgical Neonatal Enchantment this yr will assist make an enormous distinction in holding households collectively once they want it most.”
The Surgical Neonatal Enchantment is in assist of the brand new state-of-the-art Surgical Intensive Care Unit (NICU), which is being constructed on the location of Alder Hey. In partnership with Liverpool Girls’s Hospital, the power has been designed with expertise and enhancements in thoughts, giving infants and households one of the best surroundings during which to thrive, all of which is helped by charitable assist.
The brand new unit would be the first of its sort within the UK to supply Household Built-in Care and can present a safer service for infants, lowering the variety of transfers of newborns between each hospitals by 50%, and permitting neonatal infants to obtain the remedy and skilled care wanted with their households shut by. The unit will provide 22 neonatal cots and 18 particular person household rooms the place mother and father keep alongside their newborns 24 hours a day.
Jason Hargreaves, from Matalan, mentioned: “Alder Hey is such a particular place, and I'm so proud that Matalan, and our prospects, can assist this unbelievable charity by elevating important funds, by means of our annual marketing campaign. Yearly I look ahead to seeing the brand new pyjama design, and this yr’s no completely different! I can’t wait to see households throughout the nation sporting their vibrant stripes in assist of Alder Hey, so from me, a giant thanks to everybody who will get concerned and takes half.”
You should buy the gathering in retailer or on-line from at this time at Matalan.
Matalan x Alder Hey 2022 pyjama costs:
- Grownup PJs ( XS - XXXL) - £12.50
- Youngsters’s PJs (Age 2-3 as much as age 12-13) - £8.50
- Child Develop (new child to 18-23 months) - £5.50
- Pet Outfit (S/M/L) - £5.50
- Mug - £2.50
You should buy the gathering in retailer or on-line from at this time at Matalan.
READ NEXT: