A well-liked Mexican meals chain is ready to present away hundreds of burritos to mark Freshers Week in Belfast with a £5k scholarship additionally up for grabs.
Boojum will reward money strapped college students with its ‘Purchase One Financial institution One’ promotion on Thursday permitting anybody with a legitimate pupil ID to purchase a meal in retailer – and save a free feed for a later date.
Greater than 4,000 vouchers are anticipated to be distributed in a single day throughout all 4 shops within the metropolis.
“Not one to do issues by halves, Boojum will even be serving to one fortunate pupil fund their research with a £5,000 giveaway and free burritos for a 12 months – which means the winner will spend their subsequent tutorial 12 months well-funded and totally fuelled,” a spokesperson mentioned.
“In its largest Brisker’s giveaway so far, Boojum’s new ‘Fund Your Research’ marketing campaign goals to assist one pupil alleviate the mounting prices of pupil life in Eire.
“With weekly meals payments rising, sky-high rents, tuition charges and extra, the disruptive Mexican meals chain is hopeful the £5,000 prize fund will make an impression of the winner’s college life and alleviate some monetary stress.”
Managing director David Maxwell mentioned the corporate has all the time been a student-focused model and are always trying into methods to present again.
“What higher approach to reward them for selecting us, than providing them one other free burrito to financial institution?” he mentioned.
“Life at college may be financially difficult at the very best of occasions however this 12 months particularly with inflation hovering, college students will actually be feeling the pinch.
“With that in thoughts we needed to construct on our beforehand profitable Brisker’s week campaigns and in addition provide a pupil the possibility to have us fund their research for a 12 months.”
Advertising supervisor Paul McCullagh mentioned more energizing’s week is all the time an thrilling time for the Boojum model as many new faces come by way of the doorways for the primary time.
“We're fairly assured they’ll get pleasure from it, so we thought, why not reward them for giving us a go within the first place?” he mentioned.
“We’ve given away free meals previously however by no means to this scale.
“The Fund Your Research marketing campaign is enjoyable and disruptive, very similar to our model and is bound to draw some double takes.”
Extra data on the marketing campaign and learn how to enter the Fund Your Research competitors, may be discovered right here.