ITV boss Kevin Lygo stated the “extraordinary success” of Love Island inspired the broadcaster to reboot Huge Brother following its five-year hiatus.
The broadcaster introduced earlier this month it'll revive the influential actuality TV programme, which aired within the UK for 18 years till 2018.
Addressing ITV’s cause for doing so on the Edinburgh TV Competition, the broadcaster’s managing director of media and leisure described it because the programme that “formed probably the most tv” after gaining widespread reputation.
He stated the November launch of upcoming streaming platform ITVX, which is anticipated to interchange its on-demand service ITV Hub, was additionally a cause for Huge Brother’s return, alongside the dominance of Love Island in the summertime’s TV schedule.
Mr Lygo stated: “We take a look at Love Island and we see this extraordinary profitable present that defies all of the kind of present logic and goes in opposition to what folks say in that, ‘Younger folks don’t watch (linear) tv’.
“And then you definitely suppose each single night time at 9 o’clock on ITV2 and on the Hub is that this present for eight weeks that extra younger folks watch than they watch anything.
“And we must always all take nice pleasure in the truth that if you happen to get the suitable present, they’re going to come back and watch it.”
He stated he doesn't suppose Huge Brother’s viewers will skew as younger as a result of he feels many former viewers will return as they “bear in mind it so fondly”.
Mr Lygo described its legacy as this “extraordinary factor” that arguably “formed probably the most tv” and doesn't fear about its revival being a threat for the broadcaster.
The panel’s moderator, journalist Emma Cox, questioned if bringing again the present was a smart transfer given its monitor file of sometimes having detrimental results on contestants and as ITV has comes below scrutiny with hundreds of Ofcom complaints in opposition to Love Island and Channel 4 producing exposing documentaries on former daytime host Jeremy Kyle and the late Caroline Flack lately.
Mr Lygo admitted that he thinks errors had been made prior to now, however feels their obligation of care insurance policies have improved after studying these classes.
He stated: “I feel if you happen to look again just a few years, the time period ‘obligation of care’ was hardly used, now it’s on everybody’s lips on a regular basis.
“Broadcasters throughout the board are all very conscious of it, very conscious of it, imposing circumstances on commissions that the obligation of care is individuals is uppermost in producers minds.”
In Could 2019, ITV launched a brand new set of obligation of care processes for Love Island which they up to date for the newest collection and commenced giving inclusion coaching, together with language and behavior, to contestants forward of them coming into the villa.
The ITV boss added that he feels it will be “disingenuous” to chop out sure issues which are stated or accomplished in reveals like Love Island which producers may initially really feel is “uncomfortable”.
He added: “I feel a very good and helpful consequence for the leisure reveals is that they increase these dialogue factors of individuals’s behaviour and what they do and what they shouldn’t do into the general public area.
“However as producers and broadcasters we've got to verify they don’t step too far.”
The newest collection of Love Island this summer time was a rankings success, securing its largest launch episode since 2019.
ITV additionally not too long ago introduced there can be two collection of the present in 2023 – a winter collection in South Africa and a summer time collection in Majorca.
Earlier this week, Laura Whitmore introduced she is stepping down from her position as host of the hit courting collection.
The 37-year-old has introduced the favored courting programme, and its spin-off collection Aftersun, since 2020 after the dying of the present’s former host Flack.
It was confirmed in the course of the TV competition that the brand new host is but to be decided however that they may host the brand new winter collection in 2023.
Additionally in the course of the session, it was introduced that Whitmore will entrance a brand new collection which can discover “edgy, tough, fairly darkish worlds” the place “intercourse and energy collide uncomfortably”.
The brand new three-part collection has a working title of Laura Whitmore Investigates.