Magnificence fans get your make-up brushes prepared, as a result of M&S are set to formally start stocking one of many UK's most prestigious manufacturers - Profit Cosmetics.
The high-street retailer introduced this week that they are going to be launching greater than 200 merchandise from the long-lasting model each in retailer and on-line later this yr.
Ranging from Autumn/Winter, M&S clients will be capable of store the Profit assortment at M&S.com with free click on & gather subsequent day supply to over 700 M&S places.
5 vacation spot shops - Camberley, Cheshire Oaks, Handforth Dean, Hedge Finish and Lisburn - will function a Advantages Cosmetics counter, in the meantime an extra 10 shops may have the merchandise displayed in a bespoke Profit Cosmetics fixture.
It signifies that buyers will be capable of refill their make-up bag with a few of the well-liked model's cult favorite merchandise, together with the Benetint, They’re Actual! Mascara, the POREfessional Face Primer, Hoola Bronzer and Gimme Forehead+.
It comes simply after they launched an unique on-line and in-store partnership with one of many greatest skincare and sweetness manufacturers on the earth - Clinique.
It's the newest partnership that has been launched via the retailer's "Manufacturers at M&S" technique which goals to present its 22 million clients extra causes to buy with them.
The technique has seen the British retail big launch third occasion model partnerships with the likes of Aveda, Jack Jones, Hobbs, Joules and far more.
Tara Singleton, Head of Magnificence at M&S, mentioned: “We're so happy to be welcoming Profit Cosmetics as our newest associate as we proceed to introduce dynamic third-party manufacturers to enrich our personal magnificence supply, serving to us grow to be extra related, extra usually for our clients.
Magnificence performs a giant half in our ‘Manufacturers at M&S’ technique as we all know manufacturers corresponding to Profit Cosmetics encourage loyalty and repeat buy round their cult merchandise and subsequently play an vital position in how and the place clients store.
Bringing these manufacturers to M&S.com and chosen shops, will give clients – each present and new – extra causes to buy with M&S.”
The high-street retailer has mentioned that the previous 12 months has seen their M&S Magnificence "go from power to power" because it turns into extra related with its buyer base.
Advantages Cosmetics Common Supervisor Sarah Harbon mentioned: "The launch of Profit Cosmetics on M&S displays our dedication to creating our merchandise accessible, we're keen about constructing a magnificence neighborhood for all and delighted to be becoming a member of M&S Magnificence.
The partnership will present a novel omnichannel alternative for brand new and our present clients to simply store and uncover the UK’s no. 1 Status Make-up model alongside main British retailer, M&S.”
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