Tam McManus has informed Rangers are "taking the bait" from Celtic followers after their derby day branding.
The 'Previous Agency' branding lined Ibrox forward of the essential prime of the desk Premiership showdown.
Callum McGregor and James Tavernier led the groups out underneath an arch with the standard title for the derby emblazoned on a blue background.
Rangers additionally tried to make their level with digital promoting boards filling the stadium stating 'That is the Previous Agency'.
The title for Scottish soccer's showpiece match has been a bone of competition with Celtic followers choosing the 'Glasgow derby' post-2012.
It was additionally one of many points that brought about the membership to tug out of the Sydney Tremendous Cup match.
Nonetheless, former Hibs striker McManus branded the efforts from Rangers "cringe."
In a scathing verdict on Twitter, the pundit wrote: "Actually nobody cares if some followers name it the Glasgow Derby.
"For me it’s banter from opposition followers and Rangers are taking the bait massive time.
"(I) Don’t know why they're making such an enormous deal out of this. (It) Was cringe seeing these photos and the massive Previous Agency on the tunnel Sunday."