Consumers have been startled to be taught the previous names of excessive avenue staples Dunelm and Dwelling Bargains.
Different latest modifications, like Asda and Aldi altering their logos, may need gone unnoticed.
But it surely seems customers have already forgotten Dunelm used to go by a distinct identify not terribly way back.
The residence furnishings store went by a large rebrand in 2013.
Previously generally known as Dunelm Mill, the retailer dropped the 'Mill' from its identify and debuted with a recent emblem, the Mirror reported.
This got here to mild on social media earlier this week when a journalist named Mared Parry tweeted: "Was Dunelm as soon as known as Dunelm Mill or did I utterly make this s**t up?"
Quite a lot of fellow Twitter customers responded, with many shocked by this piece of data.
One individual requested: "Since when?"
"Wait, what?" one other wrote.
Another person agreed with Mared, saying: "Simply discovered an previous Dunelm Mill bag earlier ..... Its now en path to America as its used as inside wrapping for a present."
And Dunelm themselves received concerned within the dialog, clarifying that they have been "Dunelm nee Mill."
So their former identify was Dunelm Mill when the corporate opened their first bricks and mortar retailer again in 1984.
This was modified 15 years in the past, in accordance with the Dunelm careers web site, to mirror what prospects had been calling the corporate for years.
They usually're not the one ones who had a reputation change - Dwelling Bargains additionally was once known as one thing else.
The shop was initially known as Dwelling and Cut price till 1995.
Final yr they fooled everybody with an April Fools' joke that they have been reverting again to their previous identify.
They shared a snap of a mocked-up retailer with the totally different branding including: "Sure, Dwelling and Cut price is coming again!"
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