'Welcoming and comforting': Eagles Nest Association of Waterdown unveils new branding

Eagles Nest Affiliation of Waterdown rang in 2022 by rebranding with a brand new brand and web site.

Government director Amanda DeVries mentioned the previous brand had been in use since 2003 and whereas a rebrand had been a “dream for a number of years,” they started engaged on it in earnest over the previous 12 months.

WHAT IS THE NEW BRANDING?

DeVries mentioned the brand new brand features a blue circle and Eagles Nest in lower-case textual content.

She mentioned the brand new brand is “inclusive … welcoming and comforting,” including the decrease a part of the blue circle is thicker and is supposed to appear like a nest.

Nevertheless, she careworn that the group’s identify, imaginative and prescient and message has not modified. Slightly, she mentioned the rebrand is a mirrored image of Eagles Nest’s development.

WHY WAS THE CHANGE MADE?

DeVries mentioned when Eagles Nest was based, it was based mostly on the concept of Drummond Home, a transitional residence for girls and youngsters. Consequently, the imaging was constructed towards ladies and youngsters, she defined.

Nevertheless, as Drummond Home has since closed and the group is working the HOPE Centre, which gives counselling, teaching and academic help for the neighborhood — not solely ladies and youngsters.

“We’re offering help to everybody,” she mentioned. “Adults — together with women and men — youth and youngsters.

“So we wished our new brand to be designed to replicate who we're immediately — that could be a protected place for all ages to get the help they want.”

WHAT IS THE GOAL OF THE REBRAND?

DeVries mentioned Eagles Nest hopes the brand new branding is extra enticing to all ages — together with youngsters.

She mentioned additionally they launched a brand new, simpler to navigate web site, with the hope that everybody — together with youngsters — is ready to discover what they want.

“So individuals who want the help, they will go on and determine what they want.”

DeVries mentioned as a part of the rebrand, they're additionally highlighting their reference to Freelton’s Rescued and Restored thrift retailer — a program of Eagles Nest — as they've put in new signage with the charity’s identify. Whereas Rescued and Restored and the funds raised are “important” to Eagles nest, many shoppers don’t know they're supporting the group, she mentioned.

“We hope that by doing that, folks will acknowledge extra what the thrift retailer is supporting and giving again to our neighborhood.”

For extra details about Eagles Nest, go to eaglesnestwaterdown.ca.