My Main Street helped fund Niagara Falls Christmas Market

A federal program designed to reanimate areas of cities and cities by bringing foot site visitors in helped fund the Niagara Falls Downtown Enterprise Enchancment Space’s (BIA) current Santa Claus Parade and Niagara Falls Christmas Market.

The Downtown BIA introduced on Jan. 25 that it was one among 106 southern Ontario communities that had been recipients of the My Important Road Group Activator program, one among two such packages below the $23.2-million My Important Road umbrella.

This system is delivered in partnership by the Canadian City Institute and the Financial Improvement Council of Ontario, the federal authorities stated.

The Group Activator program helps native initiatives, occasions, actions, enhancements and coverage to attract guests and improve the vibrancy of downtowns within the aftermath of the COVID-19 pandemic, the federal government stated.

The BIA stated the funding, introduced by the federal authorities Jan. 12, helped fund the Santa Parade on Nov. 13, a tree-lighting ceremony and the Niagara Falls Christmas Market.

The BIA stated in a information launch that after a profitable, smaller-scale Christmas market in 2020, the downtown wished to “go larger and higher this time round,” with greater than 180 distributors, picture alternatives, interactive mild shows and leisure together with film nights, dwell bands, artwork exhibits and visits from Disney characters.

The funding from the My Important Road program and different sources helped promote the market additional throughout Niagara and into the Higher Toronto Space, the BIA stated.

The St. Catharines Downtown Affiliation, the Metropolis of St. Catharines, city of Niagara-on-the-Lake and the town of Port Colborne additionally acquired My Important Road Group Activator funding.

“We’re so grateful for the My Important Road funding that helped us to placed on this occasion for the neighborhood” stated Eddy Pybus, vice-chair of the Downtown BIA. “The Christmas Market acted as a solution to introduce guests to all of the superb native companies in downtown, and we hope they’ll be again once more all through 2022.”