FTX
For some motive, Larry David, the comedy legend behind Seinfeld and Curb Your Enthusiasm—and a person price north of $400 million—determined to star in a dear crypto business that aired on Tremendous Bowl Sunday.
The advert was for FTX, a cryptocurrency trade, and sees David popping up in varied historic episodes throughout the years, dismissing quite a lot of innovations, from the wheel to the Walkman.
After poo-pooing lots of historical past’s best innovations, somebody pitches him on investing in cryptocurrency solely to have David, as soon as once more, casually dismiss it.
“Nah, I don’t assume so,” he replies. “And I’m by no means fallacious about these things. Ever.” Then, the tagline: “Don’t be like Larry.”
The business was directed by Jeff Schaffer, a longtime collaborator of David’s on Seinfeld and Curb Your Enthusiasm—and creator of FX’s The League.
“[FTX] had the grapes to make an advert the place Larry David says he received’t use the product,” Schaffer informed Selection of the business, including, “Who higher to belittle the sum of human achievement—and be fallacious?
Regardless, the advert appeared to elicit a combination of applause and groans on-line, the place many have change into cautious of blockbuster crypto adverts that includes celebs—together with the same one with Matt Damon (tagline: “fortune favors the courageous”) evaluating investing in crypto to varied historic feats that David’s appeared to satirize.