Stationery maker Bic to buy Toronto temporary tattoo company for US$65 million

A customer browses the products of Inkbox, a semi-permanent tattoo company based in Toronto, on Monday, July 23, 2018.

TORONTO - Bic is shopping for Inkbox, a Toronto-based momentary tattoo firm, for US$65 million.

The stationery and shaver large says Inkbox will broaden its portfolio, which already contains BodyMark momentary tattoo markers.

Inkbox was began in 2015 by brothers Tyler and Braden Handley, who wished to get tattoos however feared no matter designs they selected would finally age them.

Understanding of Ryerson College’s Style Zone, they used a plant sourced in South America to develop momentary tattoos that take about quarter-hour to use, however are extra sturdy than stick-and-peel varieties.

The tattoos shortly grew to become a success following investments from “Survivor”’s Jeff Probst and “The Largest Loser” host Alison Sweeney, and had been featured prominently within the “Stranger Issues” tv present.

Bic says its deal to purchase Inkbox, which made about US$27 million in web gross sales final 12 months, will embody an upfront fee and deferred consideration primarily based on the corporate’s efficiency.

This report by The Canadian Press was first printed Jan. 18, 2022.

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