The Birth of Luxury Spirits

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The launch of Grand Marnier in the late 1800s helped to establish a new standard for luxury liquor brands. The Cognac-and-orange liqueur also inspired the creation of several delicious cocktails, including the original version of the Bijou.

On this special episode of Life Behind Bars, co-hosts David Wondrich and Noah Rothbaum discuss the origin of Grand Marnier, why citrus was so sought-after at the time, and the important role Paris played in creating global trends. This discussion is inspired by entries in Wondrich and Rothbaum’s brand-new book, TheOxford Companion to Spirits & Cocktails, which features more than 1,100 entries from 150 expert contributors.

So fix yourself a drink and listen to this episode of Life Behind Bars. Cheers!

Life Behind Bars features Half Full’s editor Noah Rothbaum and its Senior Drinks Columnist David Wondrich as they discuss the greatest bartenders and greatest cocktails of all time. It won the 2018 and the 2021 Tales of the Cocktail Spirited Award for the world’s best drinks podcast.

Edited by Alex Skjong

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